Record Labels do a number of different things, notably manufacturing and distributing records, marketing and promoting their artists music and using their networks of people to generate wider exposure of their artists. This includes getting music on radio and TV, in front of music supervisors for the purposes of sync, to physical retailers and online for the purposes of both promotion and purchase. Increasingly Record Labels are diversifying their service offerings and starting to offer wider and more varied services to their artists. Examples of this include merchandising, publishing and artist management.